unit 9 Flashcards
conformity
adjusting our behavior or thinking to coincide with the group standard
normative social influence
influence resulting from a person’s desire to gain approval/avoid disapproval
informational social influence
influence resulting from one’s willingness to accept other’s opinions about reality
attitude
feelings, ideas, and beliefs that affect how we approach and react to other people, objects, and events
persuasion
deliberate attempt to change an attitude held by another
compliance
doing something bc someone asked us to, but the person doesn’t necessarily have authority
central route to persuasion
using logic to persuade
logos
peripheral route to persuasion
using fear/desires/associations to persuade
pathos
foot in the door
small request followed by a larger request
door in face
first make a major request so that the smaller reuqest you really want is more likely to be complied with
low ball
first gaining closure and commitment to an idea you want the person to accept and then changing the deal to make it better for you
ingratiation
first getting someone to like you then making your request
social facilitation
improved performance on simple or well-learned tasks in the presence of others
* performance on difficult tasks typically decreases in the presence of others
social loafing
type of diffusion of responsibility
the tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable
EX: group projects - one person usually does majority of work
deindividuation
the loss of self awareness and self restraint occuring in group situations that foster anonymity and arousal
group polarization
group members’ beliefs get more extreme when others agree too
*like a loyalty competition
group think
the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives
culture
the enduring behaviors, ideas, attitudes, values, and traditions shared by a group of people and transmitted from one generation to the next
norm
an understood rule for accepted and expected behavior
precribes ‘proper’ behavior
social trap
“playing so hard you destroy the field”
extreme short term competition reduces long term utility