Unit 8: The Material Self Flashcards
Known as economic self, pertain to physical elements of possessions that reflect who you are
Material Self
Defined the term material self
William James
The 3 basic components of the material self according to William James
- Body (innermost part)
- Clothes (symbolism or representation of the self)
- Material Components (other belongings)
[…] said that “I shop therefore I am: I have therefore I am”
Barbara Kruger
Represents a relationship between the consumer and the goods or services they consume
Consumer Culture
The 6 characteristics of Consumer Culture
- a culture of consumption
- a culture of market society
- universal and impersonal
- identifies freedom with private choice and life
- insatiable and unlimited
- a privileged medium for building personal identity and status
The 3 reasons why people shop
- biological
- psychological
- sociological
Defined as a symbolic idea which is dynamic and context-dependent
Identity
(Mach)
Defined identity as a social category and a socially distinguishing feature
Erik Erikson
Refers to human desire to acquire products and goods in excess of one’s basic needs
Consumerism
The 6 problems with consumerism
- intrusive
- manipulative
- cannot provide important things
- restricts choices and lives
- affects worldviews and characters
- unsustainable
The quantity of people worldwide now belonging to the consumer class
1.7 billion
The percentage of species that could become extinct due to climate change, which is directly related to consumption
37%
2 ways for conscious consumption
- exercise intellectual independence
- consume less, live more