unit 7a startegic descisoin making and fucntional descion making Flashcards
strategic descisions have great implications for
those responsible for taking descisions within a bs functions
functions are
areas that comprise bs
H
O
M
F
Functional descison
judegemnt taken by managers responsible for one aspect of a bs activities such as mkting
functinoal descisions are intended to
support SDmaking and achievement of corp obj
startegic descison taken first then
functional descisions
b sets corp obj relating to growth may take stratgeic descison to enter new mkts what effect does this have on MKTING
mkting may need to take desciosn about researching into consumer needs in diff mkts
and launching new products
or adapting existing ones
b sets corp obj relating to growth may take stratgeic descison to enter new mkts what effect does this have on FINANCE
raise capital to fund expansion or seeking more effective way to msnsge cash flow at time of rapid growth
b sets corp obj relating to growth may take stratgeic descison to enter new mkts what effect does this have on HR
preparing new workforce plans to meet expected increase in the scale of production
b sets corp obj relating to growth may take stratgeic descison to enter new mkts what effect does this have on OPERATIONS
increased of tech in production to gain price ompetitiveness in new mkts
why do functional descision have to be coordinated
2 marks
ensure diff functions work effectivley together to support the SD
joined up thinking is required