Unit 7a : Mission Statements

Question 1

What does a mission statement set out

Answer 1

purpose of an organsaiton and therefore a reason for its existence

Question 2

Mission statements commonly focus on what 4 things

Answer 2

what bs wants to be
values of the bs
range of the firms activities
importance of diff groups (Stkh) e.g customers, investors, employees

Question 3

BBC MS reflects role as a UK’S major public service broadcaster and considers its customers whats their MS

Answer 3

Aim is to inform, educate and entertain

Question 4

By setting otu a mission statement everyone in teh business knows

Answer 4

what they should ultimatley be doing

Question 5

as through setting MS everyone knows what they should be doing how are all their actions directed towards

Answer 5

the same hting

Question 6

MS makes DM

Answer 6

easier

Question 7

explain how MS acts as an anchor

3 marks

Answer 7

MS make dm easier as

when faced w options /solutions to problem

managers can compare em in relation to mission statemetn

Question 8

how can MS motivate people

Answer 8

they know why theyre employed and what bs is tryinh to achieve
so know actions will help aid a significant goal/purpose