unit 7 core competencies Flashcards
core competency
set of activities or skills a business performs better than others
if it has this likely to establish a competitive advantage
examples of core competencies
innovation
customer service
successful marketing techqniques
high quality
cause of sheer size of org got buying power to reduce costs and therfore prices
what did prohalad and hamel say
if funcitons arent regrded as core competences they should be outsourced
importance/benefits or core comp
can lead to brand loyalty
help achieve addded value
lower PED
if able to obtain patent and copyright then rivals will be unable to replicate therefore canno compete
increase sales
what are important consideratinos for core copetence
dynamic nature of busienss
problems/risk of outsouricng
explain considerations CC - dynamic nature of bs
hard to maintain them overtime due to dynaimc nature of busienss
as always gonna be tele
techno changes
economic changes
legal changes
envirnoemtal changes
explain considerations CC - problems/ris of outsourcing
if follow advice you undertake limitaitons of outsouticn
quaity issues
ethical issues
overliance on an external provider