CORPORATE OBJ & STARTEGIC DESCISIONS Flashcards

1
Q

CORP OBJ

A

Medium to LT goals set to coordinate the bs

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2
Q

Startegic descison

A

judgements made by senior managers that are LT

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3
Q

Strategic descisons involve

A

msjor commitment of resources

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4
Q

as startegic descison involve major commitment of resources they are what to reverse

A

difficult ot reverse

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5
Q

once mission statment estabkished firm can set its

A

corp obj

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6
Q

why are corp obj sometimes referred to as strategic obj

A

turn mission statement into something more quanitfiable

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7
Q

objectives set out clearly

A

what has to be achieved

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8
Q

objectives are frequently

A

qunatified

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9
Q

objectives have a stated

A

time scale

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10
Q

give example of corp obj

A

increase MKT SHARE by 15% in 2 years

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11
Q

why is it not always true that corp obj always quanitified

A

Some like social repsonsibilty not easy to measure

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12
Q

corp obj relate to x as oppposed to x

A

whole bs

specific functions e.g finance

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13
Q

corp obj are more general and set out by

A

senior managers within the org

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14
Q

junior managers more responsible for SETTING

A

obj lower down The org structure

and functional obj

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15
Q

what do corp obj do for maangers

A

provide guidace

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16
Q

describe range of corp obj that bs pursue

A

wide

17
Q

what were the 8 areas9Argued by Drucker of business activity that exist that bs can set corp obj

A

Market Position

Innovaiton

Financial Resources

Phsyical Resources

Human Resources

Productivity

Social Responsibility

Profits

18
Q

market position corp obj can be about
2 marks

A

growth rate for sales in a mkt

share of sales in exisitng.new mkt

19
Q

innovation refers to

2 THINGS

A

invention and development of new goods and services

new processes and methods of producing and supplying products

20
Q

financial resource obj could relate to AMOUNT OF

A

capital available to a bs and how this may be used

21
Q

phsycial resources refers to

5 marks

A

land
buildings
equipment
tech resources

available to bs

22
Q

human resources corp obj may relate to

2 MARKS

A

motivation

engagment

among employees

23
Q

Productivity corp obj realte to

A

efficient use of resources to gain max output from minimal inputs

24
Q

social repsonsibliyt is an area which

A

setting obj has become more common

25
Q

whu os social rsponsibility an ara which settin obj become more common

A

budiness responded more fully and openly to stkh needs

26
Q

Profit obj could relat eto waht 2 areas

A

overall level of profit

profit measured against other factos such as revenue

27
Q

oxfam set itself tange of corp obj to be achieved by 2019 . One aim is ot promote development of sustainable food supplies give one example (woen)

A

more rurual women living in poverty are econmically empowered an able to infleunce descisiosn that affect them

28
Q

a descison invovles

A

specific commitment ot an action