CORPORATE OBJ & STARTEGIC DESCISIONS Flashcards
CORP OBJ
Medium to LT goals set to coordinate the bs
Startegic descison
judgements made by senior managers that are LT
Strategic descisons involve
msjor commitment of resources
as startegic descison involve major commitment of resources they are what to reverse
difficult ot reverse
once mission statment estabkished firm can set its
corp obj
why are corp obj sometimes referred to as strategic obj
turn mission statement into something more quanitfiable
objectives set out clearly
what has to be achieved
objectives are frequently
qunatified
objectives have a stated
time scale
give example of corp obj
increase MKT SHARE by 15% in 2 years
why is it not always true that corp obj always quanitified
Some like social repsonsibilty not easy to measure
corp obj relate to x as oppposed to x
whole bs
specific functions e.g finance
corp obj are more general and set out by
senior managers within the org
junior managers more responsible for SETTING
obj lower down The org structure
and functional obj
what do corp obj do for maangers
provide guidace