Unit 6 Words (Launching a product) Flashcards
a year in development
the period of 12 months during which something such as a new product or service is created
approach
to speak to, write to or visit another person or group in order to do something such as make a request or business agreement
big player
someone who has a lot of influence in an activity or organisation
break down
if a system, relationship or discussion braks downk, it fails because there is a problem or disagreement
budget allocation
a plan that shows the amount of money that an organisation is allowed to spend on particular things
generic
shared ba, typical of, or relating to a whole group of similar things, rather than to any particular thing
market research
the collection and study of information about what people prefer o buy, how they react to advertising, and what other businesses in the same industry are doing
marketing spend
the amount of money that is spent on encouraging people to buy a product or service
pack
to put something into a container
pitch
to try to persuade someone to buy your products / services or choose you to do some work for them
raise awareness
to make people ralise that something exists
raise finance
to manage to get money to invest in a business, project, property, etc.
range
a number of similar things considered as a group
retail customer
a person who buys goods, rather than a store or other business
set up a production facility
to arrange a new building or area wher goods will be mad
