Unit 5 Words (Breaking into the market) Flashcards
affordable pricing
when a company offers goods that are not expensive
app developer
someone whose job is to create computer programs designed for particular purposes
appeal to
to interest or attract someone
brand ambassador
a manager who is responsible for creating and developing a brand and encouraging support for it, both inside and outside a company
capitalise on
to use a situation to your own advantage
competitor
a person, product, company, etc. that is trying to conpete with others, for example, by trzing to make bigger sales in particular market
cross over
the process or result of changing from one activity or style to another
customer loyalty
the fact of a customer buying products or services from the same company over a long period of time
emerging market
a part of the world which is beginning to have economic power or success and where something might be sold
overheads
the regular and necessary costs, such as rent and heating, that are involved in operating a business
pay a premium
to give a larger amount of money than usual for something
premium price segment
a part into which the economy or a company’s business can be divided which involves charging or paying high prices for something
price ladder
a way of referring to a series of several different prices to choose from, depending on the quality of the product
print ad
an advertisement that appears in a newspaper or magazine, rather than on television, radio or the Internet
property consultant
someone who is paid to give expert advice or training on buildings and land, considered as things to be bought and sold
publicity
the activity of making certain that someone or something attracts a lot of interest or attention from many people, or the attention received as a result of this activity
supplier
a company that provides a product, or the materials to make a product
target
a direct something, especially advertising or a product, at a particular group of people or a particular area
viral video
an electronic recording of moving images which very quickly spreads or becomes popular through communication from one person to another, especially on the Internet
watchword
(a word or phrase which represents) the main ideas or principles directing the way that someone behaves or the way that something is done
