Unit 6 - Cognitive Psychology Flashcards
what is meant by the saying that “language evolves”
We re-define words to reflect how they are being used
ex: Literally
What are Pragmatics
Rules that govern the practicalities of language use
ex: gestures, intonation, turn-taking, closeness to conversation partner
*Change with different combinations of culture and language
What aside from speech, exists in spoken language?
-tone
-body language
-ect.
Is grammar learned implicitly or explicitly
Mostly Implicitly via exposure to the language
What is grammar?
Rules that govern how the parts of language combine to make meaning
What is syntax?
Grammatical rules that govern how sentences are formed
Do all English speakers use the same grammatical rules?
NO! We have over 100 dialects
What does it mean to be a flexible language?
It means you put more emphasis on word order
ex: In English
“Only I like chips” means something different from
“I only like chips”
Define the following parts of language:
-Phoneme
-Morpheme
-Words
-Phrases
Smallest unit that is an individual sound
Smallest unit with its own meaning
Combo of the above unit
Combo of the above unit
What is language?
Shared system of rules and symbols that are used for communication
*The rules govern how to use and combine the symbols
What are the two processing systems involved in dual processing?
The autonomic system
The controlled system
Explain the autonomic system
A fast, intuitive system that doesn’t use much mental effort or attention
Explain the controlled system
A slow but logical and deliberate process that uses lots of mental effort and attention
Are emotions really important for decision-making?
YES!
-Both intuition and emotions are important parts of the process
-A patient with no emotional responses struggles to make simple decisions, organize their time or make good choices
-We use a basic feeling of “good for me” or “bad for me” to guide our judgements of what will have a + or - effect on us
Why do marketing teams work hard to ensure their ads spark positive emotions?
Because our decisions can be manipulated by changing our emotions
What are the two theories for when we use the autonomic vs the controlled systems
Theory 1: Autonomic is used when we are overwhelmed, tired or short for time [we know that it is often used during these times]
Theory 2: Our brains always default to autonomic and we need to make the switch to controlled as needed
What is a heuristic?
A mental shortcut we use to make quick decisions without much effort
They seem intuitive but may sometimes be illogical or inaccurate
What is choice overload?
Where there are too many options to the point where it is impossible/hard/too time-consuming to make a rational decision and thus your decision-making ability is impaired
What are rational judgements?
When you come up with criteria for judging your options, rank each option based on this criteria and then rank how important each criteria is to you
What is bounded rationality?
Our rational decision-making is impaired by our available info, time and cognitive abilities
Explain the difference between a judgement and a decision
Judgement: A conclusion drawn from the evidence we have
Decision: A choice that affects our behaviour
Ex:
Judgement: Dark blue is an ugly colour, pink is a good colour on me, ect.
Decision: I will not wear a dark blue dress today, I will wear a pink shirt today, ect.
What do we use to make decisions?
What are these decisions guided by?
Judgements
Guided by:
-emotions
-intuition
-rational thinking
What is imagination inflation?
When we imaging the details of an event and this boosts our confidence that it actually happened (even though the event did infact not actually happen)
What does imagination inflation imply?
That eye witness testimony may not be accurate ex: weapon-focus