Unit 5 quiz Flashcards
1
Q
Demographic Analysis
A
Age Gender Knowledge Occupation Ethnic Background Socioeconomic Background Religion Physical Limitations Political Beliefs
2
Q
Conducting Analysis
A
Interviews
Questionnaires
Observations
3
Q
Questionnaires
A
Open ended questions – BROAD
Closed questions - NARROW
4
Q
Audience Attitudes
A
The Friendly Audience
The Hostile Audience
The Apathetic Audience
5
Q
The Friendly Audience
A
They are on your side They want you to succeed They will forgive mistakes easily They will fill in missing details Don’t be lazy in your preparation Leave them more knowledgeable and stronger in their convictions
6
Q
The Hostile Audience
A
Find common ground.
Acknowledge the viewpoint of the audience.
Demonstrate broadmindedness and fairness.
Present the merits of your position.
Lead the audience to accept your position.
7
Q
The Apathetic Audience
A
This is the HARDEST group to speak to.
You have to work harder to engage them.
You have to convince them that there is a reason to have an opinion.
8
Q
Adjusting To The Situation
A
Audience Size
Occasion
Time Limits
Time of Day / Schedule
