UNIT 5 Flashcards
Social Influence: Conformity, Compliance and Obedience
What is social influence?
efforts by one or more people to change the behaviour, attitudes or feelings of one or more others
Is social influence always good OR bad?
no, it depends on the methods and the results
What are selfish outcomes, bad outcomes, positive social effects and inconsequential outcomes?
selfish: manipulating someone
bad: driving drunk, racist behavior
positive social: public campaigns
inconsequential: certain uniform regulations
What is Conformity?
doing what we are expected to do in a given situation
What can social norms be?
Explicit and detailed
Implicit developed informally
What are the 3 types of conformity?
Compliance, Obedience, Acceptance
What is Compliance?
insincere, outward conformity to avoid a punishment or obtain a reward
What is Obedience?
compliance to an explicit command
What is Acceptance?
sincere inward conformity. When we come to believe something we initially questioned
How does culture influence Conformity?
individualistic culture: submitting to peer pressure = negative
collectivistic cultures:
conformity = responsiveness, cooperation, communal sensitivity, etc.
What is Solomon Asch’s Line Judgement Task?
which line matches the comparison?
we have the desire to behave correctly: according to norms
What is the self-serving bias?
we underestimate the impact of social influence in our own actions. Evidence shows we conform more than we actually think we do
What is the actor-observer effect?
we focus on internal information rather than our overt actions
What is the introspection illusion?
conformity occurs nonconsciously, escaping our introspection
How does cultural influence admit how susceptible we are to conformity?
In individualistic cultures uniqueness is highly valued
in collectivistic cultures conforming has no negative connotations
What is private acceptance in the light movement experiment?
when asked individually, participants continued to give estimates of the light’s movement consistent with the group norm
What is Cohesiveness?
being influenced by those we like
-> desire to belong, the more we want to belong, the more we conform
How does group size influence conformity?
the bigger the group, the greater tendency to conform
-> 8+ group members
How does Status within a group influence conformity?
conformity offers reassurance and status, although high status gives people an “out”, they do not have to conform
What are descriptive and injunctive norms?
Descriptive Norms: inform us about what is generally seen as effective or appropriate in a given situation
Injunctive Norms: how people ought to behave (approved or disapproved behavior)
what does proscriptive and prescriptive refer to in Injuctive norms?
Proscriptive: socially disapproved things that you shouldn’t do
Prescriptive: things we should do