UNIT 5 Flashcards
Modern Campaign
More sophisticated that premodern campaigns. Public opinion polling is used to provide basic information needed to develop specific campaign strategies. Use of professional consultants largely determine how the campaign is conducted and types of appeals made to voters. Use of television and photo ops, and tend to downplay political party affilations.
Postmodern Campaign
Encompasses many new forms of communication to allow a return of more interactive and personalized styles of political communication. Use of television, social media, email, and telemarketing techinqiues are used to direct specific messages to targeted groups.
Premodern Campaign
Ran until the 1960’s. Involved considerable personal contact with the voters and campaigning was largely localized. Party volunteers would canvas their neighbourhoods looking for support.
Candidates
Candidates are the individuals that have chosen to attempt to represent a portion of a countries population within its legislature, or as a leading figure within municipal or provincial governments.
Electoral System
The system used to translate the votes that people cast into the composition of the legislature and the selection of the government.
Majoritarian Electoral System
A majoritarian electoral system is a voting method in which candidates or parties that receive the most votes win.
Proportional Representation Electoral System
n electoral system in which the proportion of seats a party receives in the legislature reflects the proportion of votes it has obtained.
Single Member Plurality Electoral System
An electoral system in which voters in each electoral district elect a single representative to the legislature
Brokerage Party
A party that attempts to find compromises to accommodate a variety of interests so as to try to build broad support across the country in an non-ideological manner
Cadre Party
A loosely organized party usually established by members of a legislative body with the support of local notables.
Catch-all Party
A political party that seeks to appeal to a broad and diverse range of voters by adopting a flexible and inclusive platform.
Extra-Parliamentary Body
Is a political party that is not represented in the country’s legislative body.
Mass Party
A mass that draws its support from a regular due-paying membership and features a strong party organization outside of the legislature.
Parliamentary party
Is a party that has one or more members who hold seats in the country’s legislative body.
Personalistic Party
This type of party is dominated by a powerful leader combined with a weak party organization that follows the wishes of that leader.