unit 4 Flashcards
what is operations management
the management of processes, activities and decisions relating to the way goods and services are produced and delivered
what is the transformation process
where value is added
what are the key types of operational objectives
profit
quality
efficiency+flexibility
environmental
equation for unit cost
total costs/total units
examples of cost and volume objectives
productivity and efficiency
units costs per item
contribution per unit
number of items to produce (per time period, or per machine)
what is a benefit of a business developing a reputation for high quality
creates an advantage over its competitors
what are some examples of possible business objectives
0 defect rates
reliability
customer loyalty
examples of efficiency and flexibility objectives
labour productivity
output per time period
capacity utilisation
order lead times
examples of environmental objectives
use of energy efficiency
proportion of production or packaging materials that are recycled
compliance with waste disposal regulation
what is the difference between invention and innovation
invention is the formulation of new ideas for products or processes where’s innovation is practical application of new inventions into marketable products or services
what are the types of innovation
product innovation- launching new or improved products on to the market
process innovation- finding better or more efficient ways of producing existing products, or delivering existing services.
what are the benefits of process innovation
reduced costs
improved quality
more responsive customer service
greater flexibility
higher profits
what are corporate objectives
the most important internal influence and should not conflict
what is finance
The financial position of the business directly affects the choices available
what is Human Resources
the quality and capacity of the workforce is a key factor in affecting operational objectives- the level of training provided
what are marketing issues in relation to operational objectives
The nature of the product determines the operational set-up. Regular changes to the marketing mix- particularly product-may place strains on operations, particularly if production is relatively inflexible
average cost per unit calc
total production cost in period/total output in period
why do economies of scale arise
when units costs fall as output increases
what is purchasing economies in internal economies of scale
Buying in greater quantities usually results in a lower price
what is technical internal economies of scale
Use of specialist equipment or precesses to boost productivity
what is marketing in relation to internal economies of scale
spreading a fixed marketing spread over a larger range of products, markets and customers
what is network in relation to internal economies of scale
Adding extra customers or users to a network that is already established
what is financial in relation to internal economies of scale
Larger firms benefit from access to more cheaper finance- as they pose less risk.
what are examples of external economies of scale
University research department helping to fund research
Transport networks lower logistics cost