unit 3- social cognition Flashcards
What is social cognition?
How people think about themselves and the social world, or more specifically, how people select, interpret, remember, and use social information to make judgements and decisions.
What are the two kinds of social cognition?
- Quick and automatic
- controlled thinking
What is quick and automatic thinking ?
without consciously deliberately one’s own thoughts, perceptions, and assumptions
What is controlled thinking?
effortful and deliberate, pausing to think about self and environment, carefully selecting the right course of action
What is “need for cognition”
An individual difference variable that tries to get at differences in personality related to how “painful” deliberate thought is
What is low-effort thinking?
The ability of people to size up a new situation quickly: they figure out who is there, what is happening, and what might happen next. (ex. you can tell the difference between a college classroom and a party without having to think about it)
Examples of automatic thinking?
Forming impressions of people quickly and effortlessly and navigating new roads while driving
What are schemas?
Mental structures people use to organize their knowledge about the social world around themes or subjects and that influence the information people notice, think about, and remember
Schemas affect:
- how we interpret information
- how we store information
- how we make decisions
Types of schemas
-Person schemas
-social schemas
-self-schemas
-event schemas
Our schemas contain…
our basic knowledge and impressions that we use to organize what we know about the social world and interpret new situations
What are schemas referred to as when applied to members of a social group like gender or race?
stereotypes
What is the purpose of schemas?
- They are typically useful for helping us organize and make sense of the world to fill in gaps of our knowledge
- schemas help us reduce ambiguity
Which schemas are applied?
Accessibility and priming
Accessibility schemas
the extent to which schemas and concepts are at the forefront of people’s minds and are therefore likely to be used when we are making judgements about social world