Unit 3: Operations Flashcards
Brand image
The consumers’ perception of the brand; its character, qualities and shortcomings. It is developed over time and operates as a consistent theme through advertising campaigns.
Buffer stock
A stock of raw materials held in reserve to protect the production process from unforeseen shortages.
Cost
The money spent by a business on goods and services.
Customer Engagement
The relationship between the business and the customer that puts the customer’s
requirements at the centre of the operation to build brand loyalty
Disposal of waste
The removal, storage or destruction of unwanted material. Methods include recycling, burning and landfill sites.
E-Commerce
Business transactions carried out electronically on the internet
Economies of Scale
The cost advantage of producing on a large scale. As output increases the unit cost decreases
Export
Good/service sold to a customer in another country.
Fixed costs
The costs that stay largely the same, regardless of the business’ output
Flow production
Using a production line to make goods continuously and in large numbers
Good
Items that are produced from raw materials for sale to businesses or consumers
Import
Good/service bought from a supplier in another country
Induction
Training given to a new employee when they start a new job; it provides information about the business, its operation and working practices
Inspection
Testing/examining items to check that materials or items conform to the specified requirements/standards
Job Analysis
The process of determining what the job entails, including responsibilities and tasks