1.4 Stakeholders Flashcards
What is a stakeholder
A stakeholder is defined as anyone who has an interest in a business and is affected by the actions of the business
Internal stakeholders
Employees
Managers
Directors
Owners
External stakeholders
- Shareholders
- Customers
- Local Community
- Government
- Banks / Creditors
- Suppliers
- Trade Unions
- Special Interest Groups
Employees roles and objectives
Role: to work in a business in return for wages
Objectives: To have job satisfaction, to have job security so they can pay their bills, to get promoted
Owner role and objectives
Role: to start and run a business to make a profit
Objectives: to get a good return on any money they have invested in the business; To make a profit; To survive
Customer’s roles and objectives
Role; to buy goods or services from the business
Objectives: to get a good choice of goods or services, to get value for money, to get quality products at low prices, to have the opportunity to buy innovative products