Unit 2 Test Flashcards
A football game on the radio is an example of
Sport Media
Heritage High school’s basketball team went to the state championship last year, but didn’t even win a conference game this year. This is an example of …… sports product.
Inconsistent
Most sport/event products are classified as …
Combonation of goods and services
Ted enjoys taking his son to NASCAR races in Charlotte every year because his dad took him when he was young. What factor motivates Ted to attend this race with his son?
Significant Others
Team-Related Factors that affect UNC’S brand equity include
Performance, coaches, and star athletes
What might Raleigh parks and rec offer the local mechanic shop to encourage them to sponsor a little league team?
Naming Rights
If nike is the only apparel sponsor of your favorite team, Nike is an considered a(n) …… sponsor
exclusive
