1.06 Vocab Flashcards
Consumer’s Beliefs about the company and/or products. Quality, price, and value may affect a brand’s a brand’s image
Brand Image
All the combined impressions and experiences associated with a particular person, company organization, or product
Brand
One-Time payment for the rights to use the trademark
Licensing Fee
The permission to copy the name, logo or trademark of a league, athlete, sports team, entertainer, film television show, or character for a fee also called a royalty.
Licensing
Percentage of Actual Sales, once the guarantee is paid off Licensors start receiving …..
Royalties
A word, phrase, symbol, logo or design that identifies and distinguishes the company from others.
Trademark
Recognition among the public.
Brand Awareness
The extent of the faithfulness of consumers to a particular brand
Brand Loyalty
The Rights-Holder of the name, logo, or trademark
Licensor
Picture Representing the Team/Celebrity/Business
Logo
Phrase/words associated with the team/business/celebrity
Slogan
Positive Feelings toward a brand that accumulate over time when customer’s expectations are consistently met
Brand Equity
Athletes go into contracts with companies to promote their product by “tying” their name to it.
Endorsement
Is the company paying for the permission to use the name, logo, or trademark.
Licensee
A financial transaction and form of advertising (sponsorship) whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period or time
Naming Rights
