Unit 1 Test Flashcards
The NHL All-Star game had a large ……. impact on the city of raleigh
Economic
NCHSAA is an example of a ……. for wakefield high
Sanctioning Body
Cowboy’s stadium
Venue
Promoting and selling tickets to finale of x-factor is a characteristic of …. Marketing
Entertainment/Event
If Raleigh were able to get a professional baseball team, what could it do for the city
Increase in local business, contribute to the tax base
A …… Manager is responsible for matching up corporations with events that reach their target market and negotiating a contract between the event and the corporation
Sponsorship
The Carolina panthers benefit ….
Charlotte
Increased job creation and consumer spending is a …… when a new professional team is established in a community
Benefit / Positive result
(T/F) A career in sport entertainment marketing can be exciting based on the uniqueness of the products/services.
True
Entertainment, ……, and achievement are benefits of purchasing sports related products
Health
The Carolina hurricanes fan club are just as ….. as the players
important
the sport/event industry provides ….. products and/or experience for its consumers
Unique
The …. athlete gets paid to play their sport
Professional
A live football game is produced and … at the same time
consumed
……. traits are need for success in all sport/event marketing careers
Personality
(T/F) Event marketing has the same scope as sports marketing
false
(T/F) Volunteering and internships do not help your chances in pursuing a career in sports marketing
False
(T/F) The sport industry seeks to attract markets that include spectators and participants
True
Passing out flyers is an example of …..the next fball game
Advertising
The main categories of events are corporate and private
True
Music,movies,and baseball camps are part of the ….. industry.
Entertainment and Sports
Sports and entertainment events are …. experiences for each spectator.
Unique
Organizes licensing agreements with NIKE, Russell and Soffe so these companies can produce ugly UNC, t-shirts and sweatshirts
Merchandising Manager
Writes press releases and organizes news conferences for a football coach
Media relations employee
Purchases TV commercial spots for Clemson to advertise their upcoming game
Marketing Manager
matches corporations with events that reach the appropriate target market
Sponsorship Manager
Manages the tickets
Ticket Manager
Creates and maintains the marketing budget for the entire marketing department of the panthers
Marketing Director
planning sports camps for unprivileged youth in the triangle area
Community Relations Specialist
….. is the process of developing, promoting pricing and distributing products in order to satisfy customers
Marketing
Marketing involves all of the activities necessary to get a product from the producer to the …..
Consumer
The idea that a business becomes successful by directing all of their efforts to satisfying the needs and wants of the customers is known as the ….
Marketing Concept
Obtaining information needed to make a sound business decision is known as the ….
Marketing Information Management
Involves the transporting , storing and handling of goods
Distribution
Obtaining the money needed to finance the operation of a business is called ….
Financing
Trying to determine customer needs and wants and responding to those needs and wants through communication intended to influence purchase decision and ensure satisfaction is called…
Selling
A retailer purchasing shirts for $20 and selling them for $30 is an example of ….. functioning
Pricing
Another name for the 4 p’s is the ….
Marketing Mix
… is communication used to inform, persuade, or remind people about a business’s products
Promotion
Risk management and purchasing are included in the ……. function of marketing
P.S.M.
Method of payment falls under ….
Pricing/Selling
…. Is the amount a business charges customers for their products
Price
A …. is the path a product takes to get from the producer to the consumer
Channel of distribution
