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Sports and Entertainment Marketing > Unit 1 Test > Flashcards

Unit 1 Test Flashcards

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Sports Trivia flashcards
1
Q

The NHL All-Star game had a large ……. impact on the city of raleigh

A

Economic

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2
Q

NCHSAA is an example of a ……. for wakefield high

A

Sanctioning Body

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3
Q

Cowboy’s stadium

A

Venue

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4
Q

Promoting and selling tickets to finale of x-factor is a characteristic of …. Marketing

A

Entertainment/Event

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5
Q

If Raleigh were able to get a professional baseball team, what could it do for the city

A

Increase in local business, contribute to the tax base

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6
Q

A …… Manager is responsible for matching up corporations with events that reach their target market and negotiating a contract between the event and the corporation

A

Sponsorship

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7
Q

The Carolina panthers benefit ….

A

Charlotte

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8
Q

Increased job creation and consumer spending is a …… when a new professional team is established in a community

A

Benefit / Positive result

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9
Q

(T/F) A career in sport entertainment marketing can be exciting based on the uniqueness of the products/services.

A

True

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10
Q

Entertainment, ……, and achievement are benefits of purchasing sports related products

A

Health

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11
Q

The Carolina hurricanes fan club are just as ….. as the players

A

important

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12
Q

the sport/event industry provides ….. products and/or experience for its consumers

A

Unique

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13
Q

The …. athlete gets paid to play their sport

A

Professional

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14
Q

A live football game is produced and … at the same time

A

consumed

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15
Q

……. traits are need for success in all sport/event marketing careers

A

Personality

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16
Q

(T/F) Event marketing has the same scope as sports marketing

A

false

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17
Q

(T/F) Volunteering and internships do not help your chances in pursuing a career in sports marketing

A

False

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18
Q

(T/F) The sport industry seeks to attract markets that include spectators and participants

A

True

19
Q

Passing out flyers is an example of …..the next fball game

A

Advertising

20
Q

The main categories of events are corporate and private

A

True

21
Q

Music,movies,and baseball camps are part of the ….. industry.

A

Entertainment and Sports

22
Q

Sports and entertainment events are …. experiences for each spectator.

A

Unique

23
Q

Organizes licensing agreements with NIKE, Russell and Soffe so these companies can produce ugly UNC, t-shirts and sweatshirts

A

Merchandising Manager

24
Q

Writes press releases and organizes news conferences for a football coach

A

Media relations employee

25
Q

Purchases TV commercial spots for Clemson to advertise their upcoming game

A

Marketing Manager

26
Q

matches corporations with events that reach the appropriate target market

A

Sponsorship Manager

27
Q

Manages the tickets

A

Ticket Manager

28
Q

Creates and maintains the marketing budget for the entire marketing department of the panthers

A

Marketing Director

29
Q

planning sports camps for unprivileged youth in the triangle area

A

Community Relations Specialist

30
Q

….. is the process of developing, promoting pricing and distributing products in order to satisfy customers

A

Marketing

31
Q

Marketing involves all of the activities necessary to get a product from the producer to the …..

A

Consumer

32
Q

The idea that a business becomes successful by directing all of their efforts to satisfying the needs and wants of the customers is known as the ….

A

Marketing Concept

33
Q

Obtaining information needed to make a sound business decision is known as the ….

A

Marketing Information Management

34
Q

Involves the transporting , storing and handling of goods

A

Distribution

35
Q

Obtaining the money needed to finance the operation of a business is called ….

A

Financing

36
Q

Trying to determine customer needs and wants and responding to those needs and wants through communication intended to influence purchase decision and ensure satisfaction is called…

A

Selling

37
Q

A retailer purchasing shirts for $20 and selling them for $30 is an example of ….. functioning

A

Pricing

38
Q

Another name for the 4 p’s is the ….

A

Marketing Mix

39
Q

… is communication used to inform, persuade, or remind people about a business’s products

A

Promotion

40
Q

Risk management and purchasing are included in the ……. function of marketing

A

P.S.M.

41
Q

Method of payment falls under ….

A

Pricing/Selling

42
Q

…. Is the amount a business charges customers for their products

A

Price

43
Q

A …. is the path a product takes to get from the producer to the consumer

A

Channel of distribution

Sports and Entertainment Marketing (5 decks)

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