Obj. 3.08 Formulas Flashcards by Gloria Heyward | Brainscape

Q

CPM

A

Cost of ad x 1000 / # of Target Audience

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Q

Cost per GRP

A

Expenses / GRP

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Q

GRP

A

Frequency x Reach %

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Q

Reach %

A

of Target Audience / Total Target Audience

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