3.01 - 3.04 Vocab

Question 1

Includes the group of all potential customers who share common needs

Answer 1

Market

Question 2

Group of very specific customers that a company desires to have consumers

Answer 2

Target Market

Question 3

Single marketing plan to reach all customers

Answer 3

Mass Marketing

Question 4

dividing the entire market into smaller groups that share common characteristics and to create a target market

Answer 4

Market Segmentation

Question 5

A written form of communication used to promote a product

Answer 5

Publication (Print) Media

Question 6

Visual & Auditory form of communication used to promote a product

Answer 6

Broadcast Media

Question 7

Any type of message that reaches the customer outside of their home

Answer 7

Out-Of-Home Media

Question 8

Embedding an ad into a web page - known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad’s company website

Answer 8

Banner ADs

Question 9

smaller banner ad normally used to advertise programs used in creating the site

Answer 9

Buttons

Question 10

ads that display in a new browser window either in the front or behind the current browser window

Answer 10

Pop-up front/under ads

Question 11

Adding interactive elements to standard HTML sites

Answer 11

Flash ADs

Question 12

move across a screen or floats above the content

Answer 12

Floating ADs

Question 13

when you exit a website a related website opens - can be very annoying

Answer 13

Exit Pops

Question 14

includes animation or video and have more complex user interaction

Answer 14

Rich Media ADs

Question 15

advertising using text based hyperlinks - All website text is written in HTML language

Answer 15

Text ADs

Question 16

video games containing advertisements

Answer 16

Advergames

Question 17

these are still evolving and have not been that successful - can be used to market a virtual store

Answer 17

Virtual Worlds

Question 18

ads from companies that say “brought to you by”

Answer 18

Sponsored Search Results

Question 19

collection of direct links to predefined web pages stored in your web browser

Answer 19

Bookmarks/Favorites

Question 20

assists in providing information or a roadmap to the web

Answer 20

Guides

Question 21

Embedded in or the entire email is an advertisement

Answer 21

E-Mail based ADs

Question 22

best method to target specific groups of customers, focus promotional efforts and gain the best results

Answer 22

Direct Mail

Question 23

The use of wireless network and cell phone as a means of marketing communication

Answer 23

Mobile Marketing

Question 24

exchange of short text messages between fixed line or mobile phones

Answer 24

SMS (text messaging)

Question 25

games on the move - using smart phone games as promotional tools

Answer 25

Mobile Advergaming

Question 26

web-based software solution to create interactive marketing and promotional campaigns through generation of quick response (QR) codes - engage with customers with smart phones in real time response.

Answer 26

QR Codes