Unit 2 Book Notes Flashcards
Socialization
-individuals learn opinions and attitudes from their family, their friends, their teachers and religious leaders, and others in their social groups and networks
Values That Americans Usually All Agree On
-the democracy principle
-the equal opportunity principle
-the principle that the government is best that governs least
FCC (Federal Communications Commission) License Renewal
-the license must be renewed every 5 years
Equal Time Rule
-an FCC requirement that broadcasters provide candidates for the same political office an equal opportunity to communicate their messages to the public
Right of Rebuttal
-an FCC requirement that broadcasters give individuals the opportunity to respond to their airing of personal attacks on them
Fairness Doctrine
-an FCC requirement that broadcasters who air programs on controversial issues provide time for opposing views
-no longer enforced as of 1985
Prior Restraint
-an effort by a government agency to block publication of material it deems harmful in some other way; censorship
-not used unless extreme
Agenda-Setting Effect
-the power of the media to focus public attention on particular issues and problems
Priming
-the use of media coverage to make public take a particular view of an event or a public figure
Framing
-the influence of the media over how events and issues are interpreted
Pluralism
-the theory that all interests are and should be free to compete for influence in the government
-the outcome of this competition is compromise and moderation
Lobbying
-an attempt by a group to influence the policy process through persuasion of government officials
Lobbyist Qualification for Registering
-devotes 20% of time and/or support
-devotes 10% of budget
Going Public
-the effort to influence public opinion for or against some proposed action by the government
Grassroots Lobbying
-a lobbying campaign in which a group mobilizes its membership to contact government officials in support of the groups position
