Topic 5 (Campaign Organization) & Topic 6 (Campaign Finance Laws) Flashcards
Campaign Manager
-runs the campaign
-set the strategy
-campaign planning
Staffers
-researchers, planners, speech-writers, organizers, strategists, pollsters, media experts, etc
Volunteers
-make contact
-contact voters, hold rallies, distribute literature
-canvassing (door knocking), by telephone, online
Web Campaigning
-effective, especially with young voters
-cheap advertising (Youtube, Facebook)
-Internet fundraising
-campaign websites
Campaign Websites
-informational tool
-background, appearances, positions, voting record, speeches
-gives them what you want them to see
Media an Advertising (Image)
-mental picture of the “packaged” candidate
-campaign ads
What does the campaign image show?
-appearance, background, beliefs, electability, mannerisms, likability, presidentiality
Campaign Finance Regulations
-necessary because of the amount spent by campaigns
-used to broadcast views, but can create problems of favors to donors
Campaign Funding
-individual contributions, interest groups, PAC’s, 527’s, party spending, super PAC’s, other new unregulated contributions (501 (c)(4) “charity”)
Federal Election Campaign Act (1971)
-Federal Election Commission
-campaigns must disclose campaign spending
-federal funding of presidential contributions (if you choose)
-limits campaign contributions (hard/soft money)
Federal Election Commission
-bipartisan (3 Dem. 3 Rep.)
-oversee elections, finances, spending, anything with campaigns
Hard Money:
-amount contributed directly to candidate
-$2,500/year
Soft Money
-amount contributed to a party for an election
-unlimited
Bipartisan Campaign Reform Act (McCain-Feingold Act of 2002)
-banned soft money (moved to another form of financing)
-raised limit on hard money ($1,000 to $2,500)
-“stand by your Ad” provision (I approve this message)
-prohibits unions, corporations, and nonprofits form running ads within 2 months of Election Day
Citizens United vs. Federal Election Commission (US Supreme Court 2010)
-declared McCain-Feingold soft money bad unconstitutional
-legalized corporate campaign contributions
-Corporations get free speech just like a person
-electioneering can be done representatives for people