Topic 1 (Party Branding and Narratives)

Question 1

Narratives (Branding)

Answer 1

-story lines and images used to influence public opinion and define *issues, political parties, candidates
-Examples: “welfare queen” “religious fantic”

Question 2

Narratives show what they ‘want’ you to believe about:

Answer 2

-their ‘brand’ and opponents ‘brand’
-events that have taken place

Question 3

Neuromarketing (Archetypes):

Answer 3

-mutually understood image or example
-images associated with a word or person

Question 4

Purpose of neuromarketing (archetypes):

Answer 4

-give the voters an “image” of their leaders, without committing to policy stances
-basic theme: Good vs. Evil

Question 5

Narrative = ?: The Party of Inclusion (Big Tent)

Answer 5

-Democratic narratives about themselves

Question 6

Narrative = ?: Party of the Working and Middle Class

Answer 6

-Democratic narratives about themselves

Question 7

Narrative = ?: Protector of Personal Rights

Answer 7

-Democratic narratives about themselves

Question 8

Narrative = ?: Republican “Party of the Rich”

Answer 8

-Democratic narratives about Republicans

Question 9

Narrative = ?: “Gun-toting Redneck”

Answer 9

-Democratic narratives about Republicans

Question 10

Narrative = ?: War on Middle Class (Fair Share)

Answer 10

-Democratic narratives about Republicans

Question 11

Narrative = ?: War on Science

Answer 11

-Democratic narratives about Republicans

Question 12

Narrative = ?: War-Hawk Conservative

Answer 12

-Democratic narratives about Republicans

Question 13

The Party of Inclusion (Big Tent)

Answer 13

-minorities-discrimination
-“Committed/Loving” same-sex couples
-protect women from “sexism”

Question 14

Party of the Working and Middle Class

Answer 14

-“working Americans” (blue collar)
-minimum wage, worker rights, safety
-“disappearing middle class”

Question 15

Protector of Personal Rights

Answer 15

-protect speech, press, religion, assembly, etc…

Question 16

Republican “Party of the Rich”

Answer 16

-wealthy donors (Koch Brothers)
-greedy, self-interested conservative

Question 17

“Gun-toting Redneck”

Answer 17

-gun fanatics or “gun nut”

Question 18

War on Middle Class (Fair Share)

Answer 18

-1% vs. the rest of us

Question 19

War on Science

Answer 19

-war against global warming

Question 20

War-Hawk Conservative

Answer 20

-wars for oil, war profiteers

Question 21

Narrative = ?: Party of Morality

Answer 21

Republican narratives about themselves

Question 22

Narrative = ?: Party of Fiscal Responsibility

Answer 22

Republican narratives about themselves

Question 23

Narrative = ?: Party of Law and Order

Answer 23

Republican narratives about themselves

Question 24

Narrative = ?: Latte Liberal; Liberal Bias; Liberal Elite

Answer 24

Republican narratives about Democrats

Question 25

Narrative = ?: Tax and Spend Liberal

Answer 25

Republican narratives about Democrats

Question 26

Narrative = ?: Culture of Helplessness

Answer 26

Republican narratives about Democrats

Question 27

Party of Morality

Answer 27

-Biblical values: traditional America (“Real America”)
-abortion = birth control for poor
-war on Christianity (War on Christmas, In God We Trust, Under God)

Question 28

Party of Fiscal Responsibility

Answer 28

-“Kitchen Table Economics”
-the poor = “users” of the system
-smaller government = freedom (gov. off your back)

Question 29

Party of Law and Order

Answer 29

-law abiding gun owner vs. criminal with illegal gun
-death penalty = lower crime rates

Question 30

Latte Liberal; Liberal Bias; Liberal Elite

Answer 30

-“know it all” liberal
-“East Coast/Latte Liberal”
-“Liberal Bias” in media/colleges
-“political correctness” or PC

Question 31

Tax and Spend Liberal

Answer 31

-‘socialists’ or ‘socialism’
-class warfare

Question 32

Culture of Helplessness

Answer 32

-lazy welfare recipient (“welfare queen”)
-social security “retirement” program/Ponzi scheme
-lazy, unemployed worker