Topic 9 (Public Opinion) Flashcards by MiKayla Schablin

Q

Public Opinion

A

-cluster of views of citizens prevalent in the public
-influenced by many factors, both internal and external
-effects the beliefs and actions of voters and citizens

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Q

What is the public opinion about?

A

-issues/stances, parties, elected officials, how government works

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Q

Personal Values

A

-Internal Influences on Opinion

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Q

Situation

A

-Internal Influences on Opinion

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Q

Personal Interest

A

-Internal Influences on Opinion

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Q

Personal Faith

A

-Internal Influences on Opinion

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Q

Ethnicity/Gender/Age

A

-Internal Influences on Opinion

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Q

Personal Experience

A

-Internal Influences on Opinion

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Q

Political Parties

A

-External Influences on Opinion

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Q

Religious Groups

A

-External Influences on Opinion

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Q

Geography

A

-External Influences on Opinion

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Q

Mass and Social Media

A

-External Influences on Opinion

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Q

Government and Leaders

A

-External Influences on Opinion

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Q

Interest Groups

A

-External Influences on Opinion

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Q

Social Groups

A

-External Influences on Opinion

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Q

Surveys/Polls

A

-bandwagon effect
-media influencing public opinion

Q

Newspinion

A

-news and opinion
-media influencing public opinion

Q

Statistics

A

-legitimize options
-media influencing public opinion

Q

Talking Points

A

-important message (not news)
-media influencing public opinion

Q

“Experts”

A

-credibility
-media influencing public opinion

Q

Testimonials

A

-emotional connection
-media influencing public opinion

Q

Drama

A

-creates interest
-media influencing public opinion

Q

Social Media and Public Opinion

A

-reach a mass audience
-likely to share the information
-truth is relative
-supports the narrative: tells a story
-targeted to supporters
-supported by free speech/social media policy
-pseudo-debate