UNIT 2 aos 2 - attitudes and stereotypes

Question 1

Define attitude

Answer 1

An attitude is a positive or negative evaluation of an attitude object (person, object, event, idea). They are learnt, stable and don’t go away easily.

Question 2

What are the three parts of the tricomponent model of attitudes?

Answer 2

A- Affective
B- Behaviours
C- Cognitive

Question 3

What is the affective part of the tricomponent model of attitudes?

Answer 3

How we feel and think about an object.

Question 4

What is the behaviour part of the tricomponent model of attitudes?

Answer 4

How we act towards an object

Question 5

What is the cognitive part of the tricomponent model of attitudes?

Answer 5

What we know or think we know about the object

Question 6

Define prejudice

Answer 6

A prejudice is an unfavourable or negative attitude towards a group of people, based on incorrect information about the group to whom it is directed

Question 7

What are some examples of prejudice

Answer 7

• sexism
• racism
• ageism
• homophobia
• disability

Question 8

Define discrimination

Answer 8

Is the action that expresses the attitude of prejudice and is often directed at an attitude.

Question 9

What are some examples of discrimination?

Answer 9

• reluctance to help
• tokenism
• reverse discrimination

Question 10

Define stereotypes

Answer 10

Are pre-conceived ideas we may have about people of certain beliefs or cultures which change our perception of the person due to media or the environment

Question 11

What are some examples of stereotypes?

Answer 11

• sexual remarks
• racial remarks (all chinese people can’t drive)
• gender remarks (throw like a girl)

Question 12

What are the five ways to prevent prejudice?

Answer 12

1. Education
2. Cognitive intervention
3. Setting super-ordinate goals
4. Direct experience
5. Intergroup contact

Question 13

Summarise education

Answer 13

Students are taught in school about how to identify prejudice and about acceptance of others

Question 14

Summarise cognitive intervention

Answer 14

People are given more information about the group they may hold a prejudice against

Question 15

Summarise setting super-ordinate goals

Answer 15

Getting two conflicting groups to work together on a common goal that they both want or need to solve

Question 16

Summarise direct experience

Answer 16

Giving people direct experience of another culture leading to a greater appreciation of the culture or ethnic group

Question 17

Summarise intergroup contactn and what must it include?

Answer 17

Direct contact between the two groups that have a prejudice against each other. It must include:

• sustained contact
• groups must cooperate
• both groups must share equal status
• reduction of prejudice regarded as social norm

Question 18

What are the four main effects of prejudice and discrimination?

Answer 18

• reduced self-esteem
• failure and disadvantage
• self-full filling prophecies
• violence and genocide

Question 19

Explain La Piere’s study

Answer 19

Richard La Piere travelled with two chinese friends in 1934, across the nation, and went to 184 restaurants. They were not refused service at any. Six months later, La Piere sent a survey out to to the restaurants, and of the 50% that replied, 90% said they would not serve chinese patrons.

Question 20

What is the IV in La Piere’s study?

Answer 20

The survey

Question 21

What is the DV in La Piere’s study?

Answer 21

The prejudice that was shown

Question 22

What is experimental design

Answer 22

An independant group

Question 23

What is the operationalised hypothesis?

Answer 23

It was hypothesised that restaurants attitudes on chinese patrons will not reflect their behaviour, as measured by the survey

Question 24

What are some confounding variables?

Answer 24

• only half the restaurants replied

- the people who served them might not be the same people who completed the survey