UNIT 2 aos 2 - attitudes and stereotypes Flashcards
Define attitude
An attitude is a positive or negative evaluation of an attitude object (person, object, event, idea). They are learnt, stable and don’t go away easily.
What are the three parts of the tricomponent model of attitudes?
A- Affective
B- Behaviours
C- Cognitive
What is the affective part of the tricomponent model of attitudes?
How we feel and think about an object.
What is the behaviour part of the tricomponent model of attitudes?
How we act towards an object
What is the cognitive part of the tricomponent model of attitudes?
What we know or think we know about the object
Define prejudice
A prejudice is an unfavourable or negative attitude towards a group of people, based on incorrect information about the group to whom it is directed
What are some examples of prejudice
- sexism
- racism
- ageism
- homophobia
- disability
Define discrimination
Is the action that expresses the attitude of prejudice and is often directed at an attitude.
What are some examples of discrimination?
- reluctance to help
- tokenism
- reverse discrimination
Define stereotypes
Are pre-conceived ideas we may have about people of certain beliefs or cultures which change our perception of the person due to media or the environment
What are some examples of stereotypes?
- sexual remarks
- racial remarks (all chinese people can’t drive)
- gender remarks (throw like a girl)
What are the five ways to prevent prejudice?
- Education
- Cognitive intervention
- Setting super-ordinate goals
- Direct experience
- Intergroup contact
Summarise education
Students are taught in school about how to identify prejudice and about acceptance of others
Summarise cognitive intervention
People are given more information about the group they may hold a prejudice against
Summarise setting super-ordinate goals
Getting two conflicting groups to work together on a common goal that they both want or need to solve
Summarise direct experience
Giving people direct experience of another culture leading to a greater appreciation of the culture or ethnic group
Summarise intergroup contactn and what must it include?
Direct contact between the two groups that have a prejudice against each other. It must include:
- sustained contact
- groups must cooperate
- both groups must share equal status
- reduction of prejudice regarded as social norm
What are the four main effects of prejudice and discrimination?
- reduced self-esteem
- failure and disadvantage
- self-full filling prophecies
- violence and genocide
Explain La Piere’s study
Richard La Piere travelled with two chinese friends in 1934, across the nation, and went to 184 restaurants. They were not refused service at any. Six months later, La Piere sent a survey out to to the restaurants, and of the 50% that replied, 90% said they would not serve chinese patrons.
What is the IV in La Piere’s study?
The survey
What is the DV in La Piere’s study?
The prejudice that was shown
What is experimental design
An independant group
What is the operationalised hypothesis?
It was hypothesised that restaurants attitudes on chinese patrons will not reflect their behaviour, as measured by the survey
What are some confounding variables?
- only half the restaurants replied
- the people who served them might not be the same people who completed the survey
