unit 2 Adv and disd

Question 1

adv and dis of questionare

Answer 1

+cheaper than interviews
-difficult to predict who will answer

Question 2

adv and dis of interviews

Answer 2

+can get more precise info
-expensive

Question 3

adv and dis of trials

Answer 3

+save money before product goes widley available
-costly to set up

Question 4

adv and dis of focus groups

Answer 4

+data accurate to target market
-only small groups so expensive

Question 5

adv and dis of secondary data (census, websites, internal data, newspapers)

Answer 5

+cheap and readily available to use
-not exactly what you need and could be out of date

Question 6

adv and dis of digital distribution

Answer 6

+customers can access products and services 24/7
-easier for illegal content to be copied and distributed