unit 1 adv and disd Flashcards
1
Q
adv of penetration pricing
A
-attracts more customers as price low
2
Q
adv of price skimming
A
-high price means high profit margin
3
Q
adv of cost plus pricing
A
-more likely to cover costs so secure profit
4
Q
adv of competitive pricing
A
-compete on other factors e.g. quality
5
Q
adv of promotional pricing
A
-more likely to purchase product if seen as a deal
6
Q
adv of sole trader
A
-keep all profit
7
Q
dis of sole trader–
A
-long hours
8
Q
adv of partnership
A
-more skills
9
Q
dis of partnership
A
-slow decision making
10
Q
adv of private limited companies
A
-continuity
11
Q
dis of private limited companies
A
-dividends to be paid
12
Q
adv of public limited company
A
-raise large amounts of capital
13
Q
dis of public limited companies
A
-hard to manage as large
