Unit 12

Question 1

What might a feasibility study contain?

Answer 1

Competitors
Sustainability
Product analysis
Target Market

Question 2

What is a feasibility study for?

Answer 2

Flag up problems before fully committing to a project.

Question 3

What problems could emerge from doing a feasibility study?

Answer 3

technical
economic
market
legal
productions

Question 4

Why is quantitative data used wherever possible in a feasibility study?

Answer 4

Easier to assess objectively
risks can be measured and compared easily
helps put a stronger case to potential investors

Question 5

What are direct costs?

Answer 5

costs explicitly linked to making a product

Question 6

What are indirect costs?

Answer 6

costs that are needed for the day to day running of a business?

Question 7

What are examples of indirect costs

Answer 7

rent
machinery
building insurance
office supplies
energy bills
salaries of admin staff

Question 8

What are examples of direct cost?

Answer 8

Labour costs
materials required for product
costs of tooling and dies

Question 9

What are the benefits of a fast production

Answer 9

less money spent of wages rent and energy

Question 10

What should a feasibility study look at?

Answer 10

profile of target market
existing or similar products
What is the best advertising strategy
current and emerging demands

Question 11

What does SWOT stand for?

Answer 11

Strengths
Weaknesses
Opportunities
Threat

Question 12

Written reports

Answer 12

Mostly text contains charts/graphs.
Used for feasibility studies,business plans and lifecycle analyses.
Prose gives the author a chance to write persuasively

Question 13

Tables

Answer 13

Not visually interested, make it easy to input and reference data
Used for dense data

Question 14

What is examples of testing feasibility

Answer 14

Prototype testing
Virtual testing

Question 15

Graphs

Answer 15

Clear,compact way to compare and display quantitative data.ideal for showing growth or decline
Can compare how crucial factors such as time and money relate to products and manufacturing

Question 16

Oblique projection

Answer 16

simpler technique
and useful in the
early stages of
design

Question 17

What is an example of prototype testing?

Answer 17

Full size prototype can help assess ergonomic feasibility

Question 18

Isometric projection

Answer 18

enables designers
to draw an object
in three
dimensions which
aids visualisation

Question 19

Orthographic

Answer 19

typically include three 2D
views – the plan, front
and side elevations

Question 20

Cross sectional

Answer 20

Datum points set points on a drawing
from which several dimensions are taken

Question 21

What is an example of virtual testing?

Answer 21

CAD/CAM
CFD

Question 22

Exploded

Answer 22

Standard conventions are
used in these drawings
to show dimensions and
structural details clearly
with minimal text

Question 23

Sectional drawings

Answer 23

These truncate an object at a
given point to show internal
features that are otherwise
hidden from view

Question 24

Exploded view

Answer 24

exploded drawing shows how
component parts of a product are
assembled
Components are aligned so its easy to
show where each part fits together

Question 25

What is a corporate identity

Answer 25

the way an organisation presents itself

Question 26

How can a corporate identity present itself?

Answer 26

logos and branding
packaging and uniforms
business practices
corporate social identity

Question 27

What is consumer identity?

Answer 27

the key characteristics used to describe a target market

Question 28

What information does packaging carry?

Answer 28

product spec
safety and quality
promotions
use by/sell by date
disposal/ recycling instructions

Question 29

How to workout total production costs?

Answer 29

direct material costs + Direct labor costs + direct manufacturing costs

Question 30

How to workout the cost price of one unit

Answer 30

Total production cost / number of products