Unit 1 - What is Business Flashcards
Business definition
A business is an organisation that exists to provide goods and services on a commercial basis to customers.
What is a good
A tangible product - physical
What is a service
An intangible product
What is B2C
When a Business sells straight to a Consumer
What is B2B
When a Business sells their product to other Businesses
What is B2G
When a Business sells to Government
What are the 4 reasons Businesses exist
- Create employment - 30.61M in employment in September 2014
- Create wealth - pay workers and corporation tax
- Create new products and services - e.g medicines and environmental goods
- Can enhance a countries reputation - Uk music industry
Transformation process definition
The conversion of a firm’s inputs into outputs that reach the consumer and adds value.
Added value formula
selling price - the cost of bought in materials, components and services.
Mission statement definition
A statement that sets out what they are trying to achieve (main purpose)
corporate aims definition
The long-term statement of what the business intends to achieve
Objectives definition
More precise goals that must be achieved in order to achieve the aims and mission statement.
Example of an objective
To increase revenue by 15% by the end of 2023
What does the acronym SMART mean when writing an effective objective
Specific
Measurable
Agreed
Realistic
Time specific
What does S mean in SMART
Specific - the objective must be defined and clear what they are measuring (sales or profits)