unit 1 - final exam Flashcards
What does the transformation process in a business involve?
converting inputs into outputs
What are some inputs into businesses?
(AKA - factors of production)
* land (natural resources)
* capital (non-natural resources, machinery + tools etc.)
* labour (quantity and quality of labour will effect value)
* enterprise (ability to be creative and innovative)
what can the choice of inputs into a business effect?
- the costs of a business
- The quality of the final product
What are outputs of a business (describe them)
Goods
* tangible physical items
Services
* intangible offering
what is adding value?
adding value happens during the transformation process - outputs that are produced are worth more than the inputs used
what can lead to added value?
- reducing the costs of producing the product
- reducing waste
- improve brand image (through USP or brand)
what is a USP?
Unique Selling Point
- feature of a product that makes it stand out from others/competitors in the eyes of the consumer
what is a brand?
a name, design, logo, symbol or anything that makes a product recognisable and destinguishes it from others in the eyes of the consumer
what are the economic sectors? (describe)
Primary Sector
* harvesting, extracting and conversion of natural resources for the use by other firms
Secondary Sector
* sector of the economy where raw materials are used to create or assemble products
Tertiary Sector
* the sector of the economy which incompases services (outputs intangible)
Quarternary Sector
* Intellectual and knowledge based activities (including IT, R&D etc.)
market forces definition
the forces of supply and demand which determine the price of a product and the quantity bought and sold in the market
opportunity cost definition
the loss of the next best alternative when making a decision within a business
(based off of the fact that resources are limited)
what are some opportunities of starting a business?
- Social Change:
ageing population - start up care services for elderly - Technological Change
growth of electric vehicles and batteries - Economic Change
growth in economy - more consumer spending (new markets) - Environmental Change
new markets emerging - focus on environment - Legal Change
new laws - new possibilities - Ethical Change
growing interest in the values of a brand
what are some challenges of starting a business?
- lack of experience of all the different aspects of business
- difficulties raising money to set up and expand (limited start-up capital)
- difficulties building brand awareness
- lack of market power - business small
- unexpected external factors (disease)
reasons to start a business
- profit
- autonomy
- challenge (personal satisfaction)
- job security (can’t get fired)
- pursuing passion or hobby