AO4s Flashcards
1
Q
what is a BCG matrix
A
a tool that helps businesses manage and analyse their product portfolio
2
Q
what is the x axis and y axis of a BCG matrix
A
x axis - market share
y axis - market growth
3
Q
what are the sections of a BCG matrix called
A
- star
- question mark
- cash cow
- dog
4
Q
what do each part of the BCG matrix correlate to - in comparison to the product life cycle
A
question mark - introduction
star - growth
cash cow - maturity
dog - decline
5
Q
what are the five components needed in a cash flow forecast?
A
a) Opening balance
b) Cash inflows
c) Cash outflows
d) Total Cashflow (b-c)
e) Final balance (a+d)
