unit 1 aos1 Flashcards
entrepreneurship
the process of establishing a business to satisfy a need in the market whilst taking on the associated risks
5 reasons to start a business
personal independence, financial independence, to make a profit, to fulfil a market need, to fulfil a social need.
personal independence
involves a person being in control of their own decisions and actions
financial independence
the ability to fund a desired lifestyle without relying on income from another individual
making a profit
a business generating more revenue than expenses it incurred
fulfilling a market need
is when a business fills a gap in the market by addressing customer needs that are currently unmet by competitors in the industry
fulfilling a social need
is improving society and the environment through business activities
6 sources of business opportunity
innovation, market opportunities, changing customer needs, research and development, tech development, global markets
innovation
involves creating and implementing new ideas or significantly improving upon an existing good, service or way of doing something
market opportunities
a need or want that is not being met by any business
changing customer needs
are the transitions in the desires of consumers
research and development
directing resources, such as money towards discovering, creating, and introducing new products and processes
technological developments
are the invention and innovation of the tools that can solve problems and enhance processes
global market
is the area in which businesses trade goods and services, comprised of both businesses and customers from countries across the world
business goals
are what a business wants to achieve in a specific time frame. can either be financial or social goals.