UB - External Factors Flashcards

1
Q

5 political factors

A
  • changing laws and legislation
  • changing income tax rates
  • changing VAT rates
  • public spending on infrastructure
  • changing corporation tax
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2
Q

Changing law and legislation

A

+ ‘zero waste Scotland’ and by complying companies get good PR
- increase minimum wage and increase expenses

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3
Q

Changing income tax rates

A

+ reduce income tax and give more disposable income

- increase income tax and give lower disposable income

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4
Q

Changing VAT rates

A

+ lower VAT lowers cost for products

- increase VAT increase selling price

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5
Q

Public spending of infrastructure

A

+ fund development of motorways, increases customer base for certain areas
+ public spending creates jobs so more disposable income
- only improves certain areas

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6
Q

Changing corporation tax

A

+ lower would increase profits

- increase would lower profits

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7
Q

Economic cycle stages

A
  • boom
  • recession
  • recovery
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8
Q

Boom

A
  • GDP, employment and demand for products high
    = businesses can increase prices due to demand
    = inflation occurs, need to rise wages
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9
Q

Recession

A
  • GDP and employment levels fall
    = redundancy payments and loss of skilled labour
    = prices cut to increase demand
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10
Q

Recovery

A
  • GDP and employment begins to rise
    = increased sales due to increased disposable income
    = new products and increase prices
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11
Q

Economic policy - fiscal policy and monetary policy

A
  • fiscal is tax rates and level of public spending

- monetary is controlling supply of money - varying interest rates

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12
Q

Rise in interest rates - effects on borrowing and saving

A
  • customers more likely to save

- customers less likely to borrow

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13
Q

Reduction in interest rates - effects on borrowing and saving

A
  • customers less likely to save as interest rates bad

- customers more likely to borrow

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14
Q

Strong pound - effect on exports and imports

A
  • exporters sell poorly as more expensive

- imports become cheaper, lower price

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15
Q

Weak pound - effect on exports and imports

A
  • exporters can sell well as cheaper

- imports more expensive

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16
Q

UK’s ageing population

A

+ vast and growing market segment
+ lots of disposable income
- extensive market research necessary

17
Q

More women with professional careers

A

+ better off when having children so bigger market for premium baby products
- maternity leave leads to recruiting and training costs

18
Q

Evolving work-life balance

A

+ new market for 24/7 convenience

- wage costs

19
Q

3 social factors

A
  • UK’s ageing population
  • more women with professional careers
  • evolving work-life balance
20
Q

3 technological factors

A
  • cloud computing
  • social media
  • Wi-Fi
21
Q

Cloud computing

A

+ Onedrive reduces IT hardware costs

- bad if internet connection down

22
Q

Social media

A

+ raise brand awareness

- can spread bad reviews

23
Q

Wi-Fi

A

+ Starbucks Wi-Fi gives competitive advantage

- high monthly costs

24
Q

Environmental Factors

A
  • weather

- recycling

25
Q

Recycling

A

+ encouraging customers, ‘bags for life’ better reputation

- more money and effort to recycle

26
Q

Weather

A

+ snow in winter helps skiing

- snow stops transport links and therefore production

27
Q

Competitive factors

A

+ competition opening up next store provides passing trade
+ improves market by more choice and ideas
- undercut prices, lose customers or profits
- improved products forces R and D costs