Marketing - Extended Mix

Question 1

3 Ps

Answer 1

• people
• process
• physical evidence

Question 2

People - methods and justification

Answer 2

• train staff to deal with customers, staff are able to interact with customers effectively
• update staff product developments, can help customers with purchasing
• after-sale service, makes customers likely to return

Question 3

Process - methods and justifications

Answer 3

• well staffed, avoids customers queuing too long
• live chat/FAQ, reduces customers making queries
• assess processes q, helps business identify problems and fix, serpentine queues

Question 4

Physical evidence - methods and justifications

Answer 4

• modern and clean premises, customer opinion isn’t ruined by dirty shop front
• suitable ambience, customers feel need recognised before they purchase
• testimonials, reference for new customers especially if can’t try before purchase

Question 5

Use of technology in marketing

Answer 5

• social media to interact with customers
• e-commerce to sell products online
• internet for market info, competitors website
• SMS to alert customers of promotions

Question 6

Social media for marketing - advantages and disadvantages

Answer 6

+ target market contacted directly
+ info on new products/promotions updated instantly
- requires lots of time to use effectively, full time job
- negative feedback given putting some off business

Question 7

Apps for marketing - advantages and disadvantages

Answer 7

\+ integrated e-commerce
\+ in-app promotions based on history
\+ product info quickly updated 
- requires signal, rural
- limit to info on mobile screens