U1 Definitions - WORD - DEF

Question 1

Survey (noun) (The survey was carried out by Warwick University.)

Answer 1

a set of questions given to a group of people to find out about their opinions or behaviour

Question 2

Survey (verb) (Of the 100 companies surveyed, 10% had a turnover of £50m to £99m)

Answer 2

to ask a large number of people questions in order to find out their attitudes or opinions .

Question 3

focus (The focus of recent research has been on environmental issues.)

Answer 3

the thing, person, etc. that you are paying special attention to

Question 4

focus group (Consumers in focus groups said they felt pressured to buy things they didn’t want.)

Answer 4

a small group of people that a company, political party, etc. asks questions in order to find out what they think of their products, actions, etc.

Question 5

Focused (He kept the discussion focused and productive.)

Answer 5

paying attention to one thing

Question 6

customer satisfaction (The firm carried out a survey of customer satisfaction.)

Answer 6

how pleased customers are with a product or service.

Question 7

in-depth (The hospital did an in-depth study of patients’ needs.)

Answer 7

thorough, complete and considering all the details.

Question 8

desk research

Answer 8

another name for secondary research: It can involve analysing data that has already been published.

Question 9

Launch (The company hopes to launch the new drug by next October)

Answer 9

to show or make a new product available for sale for the first time.

Question 10

target (It’s clear that smaller, more vulnerable banks have been targeted.)

Answer 10

to choose a particular person or place to do something to, especially to attack them.

Question 11

target audience/market/customer/etc. (These advertisements are aimed mainly at our target customers.)

Answer 11

the group of people that a product, service, idea, etc. is aimed at.

Question 12

sample (The sample consisted of 98 university students.)

Answer 12

a small group of people who have been chosen from a larger group to give information or answers to questions.

Question 13

qualitative (They did a qualitative study of educational services in the area.)

Answer 13

relating to the quality or standard of something rather than the quantity.

Question 14

qualitative data (The qualitative data we’ve gathered shows that the product is liked mainly by teenagers.)

Answer 14

information that relates to the quality or standard of something, rather than the quantity.

Question 15

qualitative research (We regularly carry out qualitative research to generate ideas for new products.)

Answer 15

a type of market research that finds out how people feel about something or the effect that it is likely to have on them.

Question 16

quantitative (They did a quantitative analysis of stock market trends.)

Answer 16

relating to amounts or numbers, rather than to the quality or standard of something.

Question 17

quantitative data (Quantitative data should be available to managers in order to aid decision-making, planning and control.)

Answer 17

information that is presented in the form of numbers or amounts.

Question 18

quantitative research (Quantitative research about the success of this type of medicine is limited.)

Answer 18

a type of market research where the results can be shown in the form of numbers, percentages, etc.

Question 19

product tester (Product testers found the cream to be very effective.)

Answer 19

someone who tries out something new to determine how well it performs.

Question 20

impact (We need to assess the impact on the environment.)

Answer 20

the effect or influence that an event, situation, etc. has on someone or something.

Question 21

respondent (Only 62 per cent of respondents said they were satisfied)

Answer 21

someone who answers a set of questions, especially in a survey.

Question 22

gauge (I looked at Chris, trying to gauge his reaction.)

Answer 22

to judge how people feel about something, what they are likely to do, or the e‑ ect that something is likely to have on them.

Question 23

gather (The researchers used twins to gather information on a variety of diseases.)

Answer 23

to get information from different places and put it together in one place.

Question 24

Viable (The committee came forward with one viable solution.)

Answer 24

realistic and likely to succeed.

Question 25

data analysis (The study was based on research and data analysis by the Office for National Statistics.)

Answer 25

careful examination of specific information in order to understand it better or to find an answer to a question.

Question 26

convenience (Ready meals sell well because of their convenience.)

Answer 26

the quality of being suitable or useful, especially by making something easier or saving you time.

Question 27

convinced ( I was firmly convinced that we were doing the right thing.)

Answer 27

feeling certain that something is true or good.

Question 28

convincing (There is no convincing evidence that the tax cut will produce new jobs.)

Answer 28

making you believe that something is true or right.

Question 29

impression (When I looked around the company, I got a very good impression.)

Answer 29

the opinion or feeling you have about someone or something because of the way they seem.

Question 30

appealing (The city offers an appealing combination of sporting and cultural events.)

Answer 30

attractive or interesting.

Question 31

expectation (Did the sales report meet your expectations?)

Answer 31

a feeling or belief about the way something should be or what it should do.

Question 32

honestly (We talked openly and honestly)

Answer 32

in a way that tells the truth.

Question 33

moderate (1. A leading journalist will moderate the debate - 2. He has since moderated his position on immigration.)

Answer 33

1) to control a discussion between people, so that people get a fair chance to speak and discuss the right subject. 2) to make something less extreme, or become less extreme.

Question 34

moderator (The moderator tried to make sure everyone had a chance to voice their opinion.)

Answer 34

someone whose job is to control a discussion between people.

Question 35

market research (Market research showed ‘good potential’ for marketing the aftershave to Hispanic men.)

Answer 35

a business activity that involves collecting information about what goods people in a particular area buy, why they buy them, etc.

Question 36

consideration (Political rather than economic considerations influenced the location of the new factory.)

Answer 36

a fact that you think about when you are making a decision.

Question 37

considered (The committee is meeting to prepare a considered response to the problem.)

Answer 37

[only before noun] a considered opinion, rely, choice, etc. is one that you have thought about very carefully.

Question 38

proceedings (At this point in the proceedings, we were offered a choice.)

Answer 38

An event or a series of things that happen.

Question 39

realistic (Is this a realistic target?)

Answer 39

possible to achieve.

Question 40

To put forward the idea (The proposals that you have put forward deserve serious consideration. I wasn’t convinced by any of the arguments that he put forward.)

Answer 40

to state an idea or opinion, or to suggest a plan or person, for other people to consider.

Question 41

pros and cons (When you’re choosing a savings account, it is worthwhile spending some time weighing up the pros and cons of the various types of account on offer.)

Answer 41

the advantages and disadvantages of something, which you consider when making a decision about it.

Question 42

Grower (Can the growers be persuaded to use fewer chemicals?)

Answer 42

a person or company that grows fruit or vegetables in order to sell them.

Question 43

minimise (also minimize) (Investing in unit trusts minimises the risks if stock markets fall.)

Answer 43

to reduce something that is di­ cult, dangerous or unpleasant to the smallest possible amount or degree.

Question 44

clarify (clarified, clarifying, clarifies) (Could you clarify one or two points for me?)

Answer 44

to make something clearer or easier to understand.

Question 45

critical (Foreign trade is of critical importance to the economy)

Answer 45

very important, because what happens in the future depends on it.

Question 46

critical thinking (We need to encourage critical thinking among our students.)

Answer 46

the process of thinking very carefully about something, and not letting your feelings or beliefs influence you.

Question 47

critically (We teach students to think critically about the texts they are reading.)

Answer 47

in a way that shows careful thought and judgement about something.

Question 48

delicate (The negotiations are difficult and delicate.)

Answer 48

needing to be dealt with carefully or sensitively in order to avoid problems or failure.

Question 49

redundancy (plural redundancies)

Answer 49

a situation in which someone has to leave their job, because they are no longer needed.

Question 50

redundant (Two thousand workers now face redundancy.)

Answer 50

not necessary because something else means or does the same thing: We removed all the redundant information.

Question 51

purchasing (She is the company’s purchasing manager)

Answer 51

the activity of buying the materials, stock, equipment, etc. that a company needs to produce goods.

Question 52

sensitive (Immigration has become a sensitive issue.)

Answer 52

needing to be dealt with carefully, because it may offend people or because it is secret.

Question 53

sensitively (It is an issue which needs to be handled sensitively)

Answer 53

in a way that is careful and considers people’s feelings.

Question 54

hedging ( I notice the hedging in the report, full of “it could be” and “seems”.)

Answer 54

a way of avoiding giving a direct answer or opinion.

Question 55

Refer to someone or something (In her autobiography she occasionally refers to her unhappy schooldays.)

Answer 55

to talk or write about someone or something, especially in only a few words.

Question 56

Admit (He admitted his guilt/mistake.)

Answer 56

to agree that something is true, especially unwillingly.

Question 57

Indicate (Please indicate your preference on the booking form.)

Answer 57

to say or do something to make your meaning or intentions clear.

Question 58

To be in agreement

Answer 58

an expression to say you have the same opinion as they have.

Question 59

To raise concerns (“The rising cost of living has caused me to raise concern over how to manage my finances.”.)

Answer 59

an expression that can be used when you want to express that an issue or problem has been brought to attentio.