Types of Socratic questions Flashcards
Stop-Start
“I was about to… Actually, let me ask you something: how does this compare to your previous experiences?”
“I was just thinking… On second thought, can you tell me more about your current challenges in managing this?”
“Let me… wait, I have a better idea. Could you help me understand what your primary concerns are?”
Presumptive Questions
When you asked your agency why they keep giving bad leads, what did they say?
When you told your the agency that your leaving, how did they react?
What did your current supplier do when you asked them about fixing this?
The Push Away (Keen)
We have decided that we need to look into this.
-I dont understand why this year surely it can wait until next?
I believe you may be able to help us.
-Why do you believe that, I had the impression you gelt we weren’t a fit?
We need to change.
-But not a lot?
The Push Away (hostile)
I don’t think there’s anything you could do that helps us
-You’re probably right, I guess its over then?
We’ve tried in the past and its not worked
-And as a result you’ve closed your mind to the possibility it can ever be done, right?
We don’t use marketing
-When you said you don’t did you mean to say never ever would?
Why would I use someone like you?
-Good question, I’m guessing you don’t believe anyone can help you?
The Repeat
“I’m just trying to process this… Can you help me understand what exactly went down when you last tried using a marketing agency?”
“I might be missing something here, but it sounds like your previous experiences with marketing haven’t exactly been smooth sailing. Can you walk me through what happened?”
“I’m a bit stuck here… Can you expand on the issues you’ve encountered with Google Ads? What were the main problems?”
A B or something else
“I’m trying to piece this together, but is it the set-up process, the cost of the ads, or maybe something else that’s been the biggest barrier to using Google Ads?”
“Just to make sure I’m getting this right, when you think about a successful marketing campaign, is it about the number of leads, the quality of leads, or something else that’s most important?”
“I’m wrestling with this a bit… In terms of working with an agency, would it be their expertise, their service level, or perhaps something else that would win you over?”
Lets Pretend
“I’m just trying to get a better grasp on this… Let’s pretend for a moment that your budget wasn’t a constraint. How would that change your approach to marketing?”
“I’m just thinking out loud here… Let’s say you trusted a marketing agency again and they did deliver as promised. How would that affect your business?”
“Just for a moment, let’s imagine you could get those high-paying jobs consistently. What impact would that have on your business and your lifestyle?”
