Types Of Data

Question 1

Quantitive data

Answer 1

Quantity
Deals with numbers.
Data which can be measured.
Psychologists develop measures of psychological variables.
Looking at averages and differences between groups.

Question 2

Qualitative data

Answer 2

Quality.
Deal with descriptions.
Data that is observed not measured.
Observing people through the messages they produce and the way they act.
Concerned with attitudes beliefs fears and emotions.

Question 3

Primary data

Answer 3

It is the researchers own data e.g. they have conducted a questionnaire or interview.

Question 4

Secondary data

Answer 4

Researchers make use of data collected by someone else - this can save time and money.