types of data Flashcards
1
Q
primary data vs secondary data
A
- primary is inofrmation collected first hand by the researcher and the data collected matches the aims of the study
- wheras secondary data is information gathered by someone other than the researcher before investigation
2
Q
examples of primary data
A
- questionnaire
- interview
- observation
3
Q
examples of secondary data
A
- journal article
- books
- websites
- gov stats
4
Q
strengths of primary data
A
- authentic data
- specifically target the info required
- fits the job
- easy + quick to use
5
Q
limitations of primary data
A
- time consuming
- effort-> planning, preparation
6
Q
strengths of secondary data
A
- inexpensive
- easily accessed
- minimal effort
- find desired info
7
Q
limitations of secondary data
A
- out-dated
- incomplete
- not match researchers needs/objectives
8
Q
quantative vs qualatative data?
A
- quantatative is info that can be counted usually in form of numbers
- wheras qualatative is info expressed in words such as verbal or written answers to q
9
Q
example of question for quantative and qualatative
A
quant- do you-yes/no
qual- why- do u
10
Q
strengths of quantative data
A
- easy to read
- understand trends
- simple to analyse
- comparisons easily drawn
- objectives
11
Q
limitations of qualatative data
A
- narrower in scope and meaning
- fail to represent ‘real life’
12
Q
qualitative data strengths
A
- insight=meaningful
- richness of detail than quantitative
- broader in scope
- p’s can develop thoughts, feelings, opinions
13
Q
qualitative data limitations
A
- time consuming
- difficult to analyse
- cant summarise statistically
- patterns hard to identify
- conclusions rely on subjective interpretations
