sampling methods Flashcards
sample
small group of people who represent target population and who are studied
target population
large group of people who researcher wishes to study
sampling methods
strategies used by researchers to select people from target population to take part in study
representativeness
when sample of p’s is made up of people who have same characteristics and abilities as target population
generalise
refers to extent to which we can apply findings of our research to target population we are interested in
researcher bias
person performing the research influences the results
what is random sampling
every member of target pop has an equal chance of being selected for sample
- list of all members of target pop
- give each a number
- selected using random method- names out of hat
what is volunteer sampling
people volunteer to participate
select themselves to participate by often replying to adverts
what is opportunity sampling
choosing people of target population who are willing and available to take part
what is systematic sampling
selecting every nth term/number on list of target population
- list of target population
- select nth number eg n=3
- repeat until complete
what is stratified sampling?
selecting participants in proportion to their frequency in target population
- identify subgroups making up target pop
- work out proportions needed for sample to be rep
- p’s randomly selected to reflect eg names out of hat