types of data Flashcards
qualitative ?
quality of data, deals with descriptions, data that is observed not measured.
strength and weakness of qualitative ?
strength = detailed info
weakness = difficult to analyse and draw conclusions
quantitative ?
quantity, deals with numbers, data that can be measured.
strength and weakness of quantitive ?
strength = easy to analyse
weakness = could lead to data being oversimplified
primary data ?
observed first hand by researcher
strength and weakness pf primary ?
strength = deigned by researcher so aims and hypothesis fits the aims and conditions of the study
weakness = research can be time consuming to design
secondary ?
data collected from another piece of research
strength and weakness of secondary ?
strength = simpler to access to someone else’s research
weakness = researcher may not be able to find researcher that is needed