content analysis

Question 1

what is content analysis ?

Answer 1

analysis of content that can be carried out on secondary and primary data
- form of indirect observation

Question 2

how to conduct content analysis ?

Answer 2

researchers quantify and analyse pattern and meanings of words and concepts

Question 3

advantages?

Answer 3

• findings can be replicated because data is secondary it can be accessed by other people.
• allows you to analyse qualitative data

Question 4

disadvantages ?

Answer 4

• converting qualitative to quantitive may lose some complexities of the data
• subjective analysis can lead to biased interpretations.