Types of data Flashcards
What is Qualitative data ?
This refers to data that is expressed in words.
What is quantitative data?
This refers to data that can be counted usually expressed as numbers.
What is primary data?
This refers to data that has been collected first hand by the researcher.it is data that is gathered for the purpose of the research.
What is secondary data?
This refers to data that is collected by someone else.
-Predated research.
What is a strength of qualitative data?
-Rich in detail giving high levels of insight meaning it is high in validity.
What is a weakness of Qualitative data?
-it is difficult to analyse statistically and cannot easily see comparison or trends. It is subjected and open to interpretation.
What is a strength of quantitative data?
It is easy to analyse statisitically.it is easy to see comparisons and trends and it is objective.
What is a weakness of quantitative data?
It lacks detail and insight meaning it is low in validity explanation and context are missing meaning the data cannot be fully understood and it has low construct validity.
What is a strength of primary data?
The data is fir for purpose and the researcher has full control over the data.
What is a weakness of primary data?
it takes lots of time and effect to collect.
what is a strength of secondary data?
it is not time consuming to collect as it is readily available.
what is a weakness of secondary data?
it might not fit the purpose of the study.The data could be low ii quality or incomplete
