Types of Data Flashcards
Qualitative data
Quality description observed but bot measured can be attitudes feelings and beliefs
Strengths-greater external validity as richer in responses
Weaknesses-difficult to analyse may be subjective to bias
Quantitative data
numerical can be measured data
Strengths- easily draw correlations
-objective less open to bias
Weaknesses-less meaning so may fail to repsresent life
primary data
aoriginal data collected for the study currently being done
strength-Specifically target research required
Weakness-time and money
Secondary data
Data collected by someone else previously
Strength-early access, inexpensive
weakness-data might outdated or incomplete, might motivate match their objective
Meta analysis
Secondary data
Where a researcher looks at the findings from a number of different studied and procedures a statistic to represent overall effect