Types Of Data

Question 1

Nominal

Answer 1

Categorical data grouping ppl

Question 2

Ordinal

Answer 2

Rank order and highest to lowest etc

Question 3

Interval

Answer 3

Fixed equal intervals

Question 4

Quantitative data

Answer 4

Closed questions
Adv - easy to analyse, more objective than Qual
Disadv - lack validity may not measure what’s intended, lacks meaning

Question 5

Qual data

Answer 5

Open questions - words
Adv - more detailed more external validity
Disadv - diff to analyse, subjective

Question 6

Primary

Answer 6

First hand
Specific info exactly what researcher needs
Takes time and costly

Question 7

Secondary data

Answer 7

Info collected by someone else
Inexpensive and quick
Info outdated

Question 8

Meta analysis

Answer 8

Combine reusksts of number of studies
- large sample size therfore generalised
- publication bias, ignore research which goes against research they are trying to prove