Types Of Data Flashcards
What does a normal distribution look like?
Bell shaped curve
The mean, median and mode are all in the exact same mid point
Can be expressed in standard deviation
What does a positive skewed distribution look like?
Right skewed
What does a negative skewed distribution look like
Left skewed
Advantages of quantitative data
Easy to analyse, use descriptive statistics and statistical tests
Disadvantages of quantitative data
May oversimplify reality
May tick yes to questions the participant doesn’t actually relate to
Lack of internal validity
Advantage of qualificative data
Provides detailed information
Disadvantage of qualitative data
Difficult to analyse and to draw conclusions
Advantage of primary data
Control over data
Designed to fit the aims and hypothesis
Disadvantage of primary data
Lengthy and expensive process
Advantages of secondary data
Simple to access
Cheaper
May have statistical testing and is significant
Disadvantages of secondary data
The data may not fit the exact needs of the study