Location Of Research Flashcards
1
Q
Where can you conduct research?
A
In a lab
Field
Online
2
Q
What are the advantages of conducting a lab experiment?
A
Control cofounding/ extraneous variables
Can use scientific equipment (PET machines)
3
Q
Disadvantages of lab experiments?
A
Lack of ecological validity
Artificial behaviour
4
Q
Advantages of field experiments?
A
High ecological validity
Can examine behaviour in a lot of different contexts
5
Q
Disadvantages of a field experiment?
A
Cannot control extraneous variables
Not reliable
Difficult to utilise equipment
6
Q
Advantages of online experiments?
A
Representative, access to a large group of participants
Cost effective, cheap
7
Q
Disadvantages of online experiments?
A
Online research is limited with just questionnaires and surveys
