Types of data Flashcards
1
Q
What is a limitation of quantitative data?
A
May oversimplify reality. Means conclusion drawn may be meaningless in real world.
2
Q
What is a limitation of qualitative data?
A
Complexity makes it more difficult to analyse and draw conclusions.
3
Q
What is a strength of primary data?
A
Researcher has great control of the data as they design the study.
4
Q
What is a strength of secondary data?
A
Simpler, cheaper, less time and may already have been through statistical testing.
