types of data

Question 1

qualitative

Answer 1

words

• Difficult to analyse
• cannot use statistical tests of this data

Question 2

Quantitative

Answer 2

Numbers

• Gives general patterns and trends
• may over simplify reality

Question 3

Primary

Answer 3

Data collected from first hand experience.

Pros: fits your aim

Cons: lengthy and expensive

Question 4

secondary

Answer 4

Collected by the researcher but from something else or another study.

pros: simpler and cheaper, quicker

Cons: might not fit the needs of your study.