Type Faces Flashcards
What are the names of the 2 main catagories of type faces?
Serif and sans serif
Where are serif fonts most typically found?
In magazines and newspapers
Give 2 words to describe a serif font
Formal, traditional, old, readable
Where is a sans serif font most typically found?
On headings and sub headings
Give 2 words to describe a sans serif font
Modern, younger target market
Where are slab fonts most typically found?
Posters and billboards
Give 2 words or phrases to describe a slab font
They look good in larger sizes, not easy to readz draws in the readers attention
Where are script fonts most typically found?
On brand names, captions and tag lines
Give 2 words or phrases to describe script fonts
Intimate handwriting, some have strokes to link letters, difficult to read, feminine
Where are fun fonts most typically found?
Captions, tag lines and occasionally headings
Give 2 words or phrases to describe fun fonts
Convey humour, very informal, difficult to read, not to be used on body text, (very) young target market
Where are modern fonts most typically found?
Logos, brand names, product names, and magazines
Give a phrase to describe modern fonts
Part of the printed world, designed for a particular target market
